Responsibilities: Project Director – originated new specialized commercial magazine (Best Hotels, Restaurants & Spas) and developed it's concept, design, editorial table, budget and prepared business plan. Created and managed new project’s editorial team. Developed press kits and presentation materials of the new magazine. Negotiated contracts with foreign partners. Deputy Editor-in-chief: parellel to my own project, assisted the Head Editor to PR the other magazines of the publishing house abroad, among potential advertisers. Decreased costs of each issues by attracting effective partners and skilled staff members. Suggested ways of new approaches and solutions to increas advertorial potential. Key achievements: The publishing house was able to participate as a parner and exhibitor in 3 European exhibitions for the first time ever. Developed new effective way of motivating staff.

Responsibilities: Adapted an international oil company's strategy to Russian market (Exxon Mobil). Prepared proposals, complex timings and planned budgets and responsible parties. Worked with agencies, briefed, conducted tenders, selected and coordinated 3rd parties. Conducted weekly conference calls with partner agencies in NYC, London, China in order to run the project aligned to global concept. Controlled smooth implementation of brand repositioning through whole russian market. Ran the Motivation program for regional POPs and introduced them to new brand concept. Key achievements: By effective work organizationan and presentation skills, I was able to ''sell'' to the client several projects one by one throughout the year. Market research program, Loyalty program, B2B Loyalty program, Lab program to test BTL effectiveness, POS developement, POP Monitor program to monitor all POPs in Russia through IT. Controlled quality of market research programs. Tested effectiveness of marketing approaches in selected POPs in order to increase sales by corect BTL approach

Responsibilities: to launch and maintain PR and promotion campaignes for foreign clients, competitive monitoring, press monitoring, develop and maintain press relations, organizing press tours to abroad, event planning and management, increase press coverage. Major clients that i had worked on were ENTRE Marketing, Foreign Trade Association of Finland, Nokia, Botox, Red Bull Gmbh and others.

социальная психология, bachelors

high school, diploma

University of Vanderbild, certificate