Strategic responsibilities: Development of the "Affordable Market" channel, Capacity Analysis of financial prospects, strategic planning within the framework of projects and implementation in plans. Tactical responsibilities: Support of sales department, Preparation of BD&L business cases, Cost evaluation of projects, Output to the specified financial indicators (Mark-up/Margin/Turnover), Contracting and attracting partners from among the NKA. Responsibility for the Implementation of financial plans within NKA category. Development of individual plans for each clients and coordination of the general figures of the year|mid-year|quarter period. BI Sector Analysis/Industries within the current sales funnel + PipeLine, search for new attraction mechanics, promising sectors. Cross-functional interaction between departments (Finance, Sales and Procurement) My achievements: 1. Sales Increase over $1mln 2. +3 New NKA 3. Launching new rotation system for rising Brand Preference index.

Localize global Trade marketing strategy based on the Russian market: Market capacity assessment by main indicators (Volume, Share, Margin, Mark-up) with adding analytical forecasts incl Trends, External /Internal data, Benchmark of all competitors’ products (Castrol, Total, Mobil, Fuchs.), preparing of financial models’ activation (+6 New Launches). Driving strategic initiative “Route to Market” with channel categorization for developing unique advantages (CVP) with monitoring business performance indicators (Sell-in/Sell-out, Margin rate, Prem VS Mainstream), P&L budget control. Building an annual TMP by each channel base on SP&A budget (NKA, Modern trade, Non-network retail), Merchandising standards control. Developing and Lead BTL activities for Direct & Indirect channel (Int.&Ext. Journey, joint visits to sports events, Local Factory and Researchers center visit) Close collaboration with other departments (Finance, Logistic, Technical, Sales, Marketing) for driving Pipeline initiative. Achievements: 1. Sales increase (+17% Sales) 2. P&L (-11% Coast) 3. Product launching on the shelve in NKA and Non-network retail channels (+6 New SKU) 4. Creating an Annual TMP (+3,5% Market Share).

Accountabilities: - Benchmark analysis by competitors trade activities, Budget control (SP&A), Develop annual trade marketing plan by each channel with a focus on business indicators (Sales, Markup & Market Share), Leading the process of traffic transformation from Offline-> to Online channel, be responsible for marketing KPIs ROI vs PIR) and pricing management on promo period. (Mark-up), Marketing support for Launching new products through motivational schemes and BTL events. Launching the system of stock control for Promo materials ( for expenses optimization in promo and TM equipment logistics) Achievements: 1. Trade marketing strategy implementor. 2. Cost reduction for Promo activities. (-16% P&L) 3. Launching Cross Promo with other BU. (Coast saving) 4. Development annual for Direct & Indirect channels. (-13% Promo budget)

Responsible for Marketing categories - ATL/BTL & research. Developing a Sourcing Strategy for category base on business indicators and market analysis. Leading the cross-functional collaboration. Composing the Suppliers networking on Consulting & Expert assessment of purchasing services. Preparing tender documents: RFI, RFQ, RFP. Organization and managing of tender’s process for BU. Achievements: Cutting the list of Suppliers with nominating of unique suppliers for BU. +$2mln.Savings.

NKA stock management with an annual forecast by SKU (Planning 1/3/5 years), prepare purchasing Budget for the future period. Defining and implementing a supply strategy for customs zone (Russia) to achieve target results. Internal and external communication with suppliers.

Responsible for Searching new Suppliers (mainly in South-eastern Asia): Making Purchase orders, Control of Payment terms, Shipping document control, Terms of Delivery incl of Custom clearance with Door-to-Door service. Achievements: 30+ Containers per Year, cutting off -20% delivery cost, 3+ New Suppliers.

Iternational economic relations, Economist

Shell, Shell

GeekBrains, Product Management

SmartValue, SmartValue

EVERYCO

Specialist center, Trade Marketing & BTL

Nordic training center