As the Head of Influencer Marketing at WEEX Exchange, I lead strategic influencer and affiliate marketing initiatives to expand the platform's presence across the CIS market. My role focuses on building and executing high-impact collaborations with top-tier (Tier-1) and mid-tier (Tier-2) crypto and Web2 influencers, driving user acquisition, brand awareness, and community engagement through influencer-led campaigns. Key Responsibilities: Influencer Partnerships & Campaigns: Develop and manage relationships with crypto KOLs, YouTube bloggers, Twitter influencers, and Telegram channel owners, ensuring targeted and effective brand promotion. Negotiate and execute sponsorship deals, integrating WEEX into influencer content through AMA sessions, livestreams, and sponsored videos. Optimize influencer engagement strategies by analyzing performance metrics and adjusting campaign approaches accordingly. Affiliate & Referral Program Development: Build and oversee a structured affiliate marketing program, attracting high-performing partners to drive sustained traffic and trading volume. Design incentive models and commission structures that align with WEEX’s growth objectives, increasing long-term partner retention. Collaborate with key affiliates and trading communities to implement customized referral campaigns. Community PR & Growth Initiatives: Organize large-scale PR campaigns tailored for crypto-focused communities and influencer networks, ensuring deep market penetration. Launch targeted engagement activities such as trading challenges, giveaways, and interactive campaigns, fostering organic community growth. Crypto Event & Industry Networking: Represent WEEX at major cryptocurrency conferences, summits, and industry meetups, building strategic relationships with key influencers and partners. Facilitate direct collaboration between influencers and WEEX leadership to maximize brand credibility and user trust. Through these initiatives, I drive WEEX’s expansion within the CIS crypto ecosystem, ensuring long-term influencer partnerships and sustainable community engagement strategies that contribute to the exchange’s growth.

With expertise in community engagement, media relations, and content strategy, I helped shape the MoonTON brand from the ground up, targeting a broad crypto community and expanding brand presence through innovative digital campaigns, KOL partnerships, and cross-promotion initiatives. Key Responsibilities: Developed and implemented comprehensive marketing and PR strategies, enhancing brand visibility across cryptocurrency, business, and mainstream media outlets. Planned and managed the creation of a structured content calendar, crafting regular articles, press releases, and blog posts to communicate project milestones and industry insights. Organized community engagement quests on platforms like Zealy, Galxe, and DeBank, increasing community interaction and brand awareness through interactive campaigns. Drove traffic acquisition efforts through targeted campaigns on ADS Gram, Telegram ADS, and other platforms, ensuring strategic alignment with broader community growth objectives. Built and maintained relationships with Key Opinion Leaders (KOLs) across social media, amplifying project reach and credibility among crypto influencers. Established partnerships to integrate bridge technology, fostering cross-chain capabilities and setting up collaborative cross-promotion campaigns with key industry players. Represented the project at key forums, conferences, and exhibitions, participating in panel discussions and showcasing the brand to drive investor and partner interest. Through these initiatives, I was able to create a scalable, community-focused marketing ecosystem that fostered long-term growth and engagement within the MoonTON community. Achievements: Increased media coverage within the first 2 months through targeted PR strategies, securing placements in top cryptocurrency and business publications. Drove a 30% increase in organic traffic and social media engagement by creating a structured content calendar, producing over up to 21 articles and thought leadership pieces. Boosted active user participation via community quests on Zealy, Galxe, and DeBank, adding more than 5000 new members to MoonTON’s Telegram Achieved a monthly reach of over 250k impressions and increase in new users through targeted ad campaigns on ADS Gram, Telegram ADS Strengthened brand visibility by engaging with over 20 KOLs, resulting in influencer endorsements that reached 2 million users across Twitter, YouTube, and Telegram. Enhanced cross-chain capabilities by securing partnerships with bridge technology providers, increasing liquidity flow and reinforcing trust in MoonTON’s multi-chain infrastructure. Boosted investor interest and onboarded two strategic partners through active participation at industry events, positioning MoonTON as a thought leader in the blockchain space.

CMO/CEO Resume: Dynamic professional with a comprehensive background in the cryptocurrency industry since 2017 (DeFi, Exchanges, AI, Meme etc), specializing in pioneering initiatives for early-stage projects. Adept in steering brand development from inception, building vibrant communities on platforms such as Telegram and Twitter, and securing prominent media coverage. Proven track record in interacting with Key Opinion Leaders (KOLs), including those on YouTube and Twitter. Responsibilities: Formulate and execute PR strategy, amplifying brand visibility and awareness across targeted regions. Spearhead communication efforts with media outlets, and influencers, ensuring consistent coverage of product releases, company updates, and industry insights. Collaboration with PR agencies (LATAM, USA, Europe, Asia) , facilitating effective communication and adaptation of PR initiatives to diverse markets. Developing quests and PR activities to attract organic traffic Collaboration closely with cross-functional teams, aligning PR initiatives with overarching growth strategies and marketing campaigns. Creation and dissemination of press releases, articles, and thought leadership content, maintaining high-quality and consistent messaging.

● Responsible for business development and fundraising by sourcing new investors for blockchain-related project; ● Good knowledge of online and offline Crypto content channels and preparing marketing strategy. Involved to work with contributors from top media: Forbes, Cointelegraph, Entrepreneur, Hackernoon and etc. ● Promoting/Selling SaaS/BaaS and other solutions. Technologies used: Hyperledger Fabric, IBM Cloud, NEM Blockchain, Stellar, Ethereum, EOS, ●Advising projects for efficient tokenomics during business model analysis, and before their listing to crypto exchanges. ● Analyze, create/update pitch decks, co-ordinate and attain business growth targets; ● Make both quantitative and qualitative discussions to persuade potential customers; ● Build a unique, compliant, comprehensive, and value-added blockchain or crypto-currencies project for the company; ● Build the roadmap, whitepaper, and timeline, maintain a budget and achieve the specific targets at each phase of the blockchain project; ● Execute the entire process of new blockchain project independently and ‘hands-on’ with limited company resources; ● Select appropriate partners to conduct the service, liaise with law firms, crypto listing exchanges, and advisors or consultants to provide appropriate services; ● Understand and mitigate key elements of the company’s risk profile; ● Work with Marketing Team and outsourced service providers on the delivery of marketing, translation and blockchain activities; ● Participate and lead industry-related meetings for networking to build community, The portfolio of different crypto projects (Blockchain, DeFi, Mining, Crypto wallets) with whom I worked and last results of work: Blockchain technology project: https://credits.com/ Credits blockchain - signed a technological contract with IBM for creating custom solutions for IOT industry. Customers are able to use credits solutions on its blockchain with IBM clouds. Arranged PR campaign in TOP of crypto media that brought attention from investors and crypto community Global announce from IBM - https://www.ibm.com/blogs/cloud-computing/2019/02/21/credits-cloud-public-blockchain/ Completed goal: Technological collaboration valued on the credits blockchain total market capitalization with increasing in 5 mln dollars in one day. Mining operation system + pool https://www.coinfly.cc/ Coinfly - mining OS for miners and mining pool. The full control of the project on all the stages. Managing of the team: sales managers, design, marketing staff, from the full package of website, prepared white paper, attracted partners for cross PR and promotion with the help of independent authors of famous media. Attracted institutional mining investors on the pool for arranging income. Prepared pitch decks and database for promotion and presentation in crypto funds. DeFi platforms: https://akropolis.io/ https://www.kava.io/ DeFi platform (DeFi Yields on Autopilot). Solutions for staking with liquid pools. Signed memorandum of understanding with IBM for building solutions for pension funds. And as a result of this collaboration, the project has a reference https://www.ibm.com/case-studies/akropolis-decentralised-cloud which bring more credibility and new investments. Arranging PR/Marketing announcements in tier 1 - Forbes and Cointelegraph and from tier - 2 with the traffic from Reddit and social media. The P2P market place on the blockchain https://www.crowdfavors.co/ A team has been selected to write the terms of reference and implement the solution of the bonus program on the blockchain. The project was selected a suitable blockchain which call NEM

● Drive product clarity across customer channels and community management ● Interfacing with third parties such as wallets, technology partners, and marketing firms to push forward partnerships / integrations and actualize growth opportunities ● Investment relationships with DeFi Crypto funds ● All listing processes/negotiations with exchanges/IEO ● Build a pipeline of potential partners ● Explore, contact, negotiate, onboard and support new partners Manage new partnerships

● Partnerships with companies for using blockchain technologies ● Business trips in Netherlands, India, Germany etc ; ● Making use cases for each type of sphere of business:banking, logistic, Government, automotive industry and etc ● More than 80 partnerships within 3 month (start ups and TOP Forbes companies) ● Reached more than 5000 companies data ● More than 3000 of companies in CRM ● Speaker on World blockchain summit

● Identify and hunt the great partners for lead generation all over the world ● Focusing on RENTOR business influence construction, planning and expanding marketing/pr ● Identify, develop, evaluate and grow our strategic partnerships; ● Leading youtube channel/creation of contents ● Coordinate internal resources and third parties/vendors for flawless execution of projects.

● Generate client leads to buy, sell, and rent property ● Counsel clients on market conditions, prices, and mortgages ● Develop a competitive market price by comparing properties ● Create lists for real estate sale properties, with information ● Show properties to potential buyers and renters ● Present purchase offers to sellers ● Facilitate negotiations between buyers and sellers ● Review purchase contracts to ensure terms are met ● Promote properties with ads, listings, and open houses ● Prepare loyalty contracts, purchase agreements, rental agreements, deeds and other documents for each real estate transaction ● Maintain your real estate license and knowledge

● Cold calls/selling of the ISO 9001 audits and trainings ● Build and promote strong, long-lasting customer relationships by partnering with them and understanding their needs ● Present sales, revenue and expenses reports and realistic forecasts to the management team ● Identify emerging markets and market shifts while being fully aware of new products and competition status

Marketing and PR, Marketing and PR

international relations, International Relations